The 2026 Japan Market Entry Playbook
A data-backed framework for Western founders: entity, timeline, and go-to-market decisions — mapped step by step.
6 min readJapan Insights
Japan Insights.
The most useful, honest guide to entering Japan — written in English, grounded in the real market.
Playbook
Cost & Data
The True Cost of Entering Japan in 2026
A line-by-line breakdown: setup, payroll, localization, and the hidden costs Western companies miss.
5 min read
GTM
Cracking the Japanese B2B Sales Cycle
Nemawashi, ringi, and the 6–18 month deal: how Western sales playbooks break in Japan — and what works instead.
6 min read
Case Study
Won and Lost in Japan: Five Localization Lessons
What Salesforce, Slack, and HubSpot teach Western entrants — five localization lessons from companies that cracked Japan, and those that didn't.
5 min read