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Sales Outsourcing + Consulting

Bridging the World to Japan.

Sales outsourcing in Japan, with a consultant function built in.

We run your outreach, meetings, and pipeline as your team on the ground — backed by market research and localization whenever you need them.

Get the Japan Entry Guide

The Problem

Entering Japan Is Harder Than It Looks.

Language Barriers

Limited access to Japanese-language information and local sales channels can make it difficult to understand customer needs and market realities.

Complex Business Practices

Long decision-making cycles, relationship-driven sales, and unfamiliar business customs can slow down negotiations and partnerships.

Limited Access to the Right People

Around 60% of Japanese SMEs use no social media at all — email and phone remain their main channels, and those are the ones foreign firms rarely run.

Our Strengths

AI scale. Human trust. Japan's deepest data.

Leverage decision-maker databases, LinkedIn, and 7 multi-channels to reach out

We combine decision-maker databases, LinkedIn, email, phone, web forms, events/webinars, SNS, and referrals to reach the right people through the best channels.

AI-powered operation automation

Our in-house AI agents handle repetitive outreach tasks. Once a real conversation begins, our team steps in to build meaningful connections and drive results.

Top bilingual professionals with proven GTM experience in Japan

We assign bilingual professionals with proven track records in supporting foreign companies' market entry, as well as experts from high-growth startups and leading enterprises with solid B2B sales experience.

Precision targeting to reach your ideal segments

A database built to reach your targets precisely. 750,000 companies, filterable across 93 industries, region, company size, and revenue, to select exactly who you need.

Unbeatable cost performance

Compared to traditional consulting or trading firms, we deliver high-quality leads and business opportunities at a fraction of the cost.

Services

We open doors to your growth in Japan.

HUBee is a sales team first — with a consultant function.

We run your outreach, meetings, and pipeline as your team on the ground. Research and localization are optional add-ons, used only when you need them.

Core services — Sales Outsourcing

ServiceBasicPremium
ICP & Persona Definition
Target Account List Building
Multi-channel Outreach
Qualified Meeting Booking
Activity Tracking & Reporting
First Meetings Conducted by HUBee—
Japanese Pitch Deck & One-pager Included in Month 1—

Optional for both Basic and Premium

HUBee staff can attend meetings to provide facilitation and business interpretation. Specialist interpreter support is also available upon request.

Optional add-ons — Consulting

Market Research

Scoping the right segment, market size, competitors, potential customers, investors, and more — from Japanese-language sources.

Localization & Deal Support

Japanese sales materials, pitch decks, and live meeting support that actually convert.

Trade Show Support

Lead capture and interpretation support when you exhibit at trade shows in Japan or abroad.

Japan Insights

Japan Insights.

The most useful, honest guide to entering Japan — written in English, grounded in the real market.

Playbook

The 2026 Japan Market Entry Playbook

6 min read
Cost & Data

The True Cost of Entering Japan in 2026

5 min read
GTM

Cracking the Japanese B2B Sales Cycle

6 min read
Case Study

Won and Lost in Japan: Five Localization Lessons

5 min read

Team

Marisa Yamamoto

Marisa Yamamoto

Founder & CEO

Founder & CEO of HUBee. Ex-diplomat and consultant, she now helps global companies reach the right people in Japan.

  • Ex-Deloitte Tohmatsu Venture Support
  • Ex-MOFA (Ministry of Foreign Affairs)
  • MS, University of Sussex (UK)

Career

At Deloitte Tohmatsu Venture Support, she supported acceleration programs for startups and market-entry projects for global companies. She also led the global division of SusHi Tech Tokyo 2025, one of Japan's largest international startup conferences.

Before that, she served as a Science and Technology Diplomat at Japan's Ministry of Foreign Affairs, in Tokyo and Boston — researching innovation trends at MIT and Harvard, and supporting negotiations on Japan's association with Horizon Europe.

Drawing on this mix of government, consulting, and startup experience, she now leads HUBee — supporting companies entering Japan from strategy to execution.

Kento Ikeda

Kento Ikeda

Strategic Advisor / Sales Lead

He drives HUBee's go-to-market and inside sales for foreign companies entering the Japanese market.

  • Ex-Emooove — Executive Officer (B2B sales agency)
  • Ex-Relic Inc. — New business development

Career

He began his career at Relic Inc., one of Japan's leading business co-creation firms, supporting new business development for major corporations from concept to commercialization.

He then joined Emooove Inc., a B2B sales agency with direct access to executive decision-makers, where as Executive Officer he oversaw B2B sales operations for clients from startups to large corporations.

Reaching the Japanese enterprise buyer is the hardest problem for any foreign entrant. He now leads HUBee's sales strategy and execution — clients' first commercial engine on the ground.

Lewis Rylands

Lewis Rylands

Japan GTM Lead / Sales

He has sold on the same Japanese B2B floor our clients are trying to reach — and knows what an overseas seller misreads about it.

  • Automotive parts maker — Domestic & overseas sales
  • From the UK — Bilingual (EN / JA)

Career

At a Japanese automotive-parts manufacturer, he handled both domestic and overseas sales — negotiating with Japanese manufacturers in Japanese while serving international accounts in English.

That put him on both sides of the gap HUBee closes: what a Japanese buyer expects from a first meeting, and what an overseas seller assumes instead.

He advises on sales strategy and works accounts directly, helping clients pitch in a way Japanese decision-makers actually respond to.

FAQ

Questions founders ask us.

Do we need a Japanese entity to start selling?
Often no. Many companies validate demand and close first deals before incorporating. We help you decide the right sequence — and set up the entity when it actually pays off.
Which languages do you operate in?
English first, Japanese native. You work with us in English; the Japanese — research, materials, outreach, meetings — we handle.

Contact

Let's validate your Japan opportunity.

Tell us about your company and what you're trying to achieve in Japan. No obligation, no hard sell.

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  • English or Japanese
  • Straight to our team
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